Boston UX, part of the Integrated Computer Solutions (ICS) family, is working to integrate Amazon Alexa in order to foster new breakthroughs in the use of voice in automotive, and support creation of a safer driving environment. This Amazon Alexa integration, running on ICS' IVI media manager and cockpit control system, demonstrates the ability to allow consumers to interact with their car in the same way they’ve become accustomed to with Amazon Alexa in their home.