Oliver Rumpf-Steppat

Head of Product Requirements, Development and Connected Drive US, BMW of North America, LLC, August 2015 – Today • Head of Product Cost Optimization Interieur and Electric/Electronics, BMW Group, December 2014 – July 2015 • Head of technical product management electrics/electronics and driver environment, BMW Group, November 2013 – November 2014 • Head of instrumentRead more

Brian Lathrop

Brian Lathrop is the Senior Principal Scientist for the Technology and Trend Scouting team at Volkswagen. In 2003 Brian received his Ph.D. in Cognitive Science from the University of California, Santa Cruz. In 2004 Brian joined VW and was responsible for human factors and usability testing activities for infotainment and driver assistance systems. In 2008Read more

Zack Bolton

Systems Specialist, Continental Automotive Systems, May 2005 – Today Working in the Systems and Technology group. Managing several projects to implement active safety systems on various vehicle platforms. The systems use a combination of technologies including environmental sensors and driver actions as inputs used to control the vehicle and adapt to the road and trafficRead more

James Forbes

James Forbes has over twenty five years of automotive engineering experience delivering vehicle attributes globally.  A licensed Professional Engineer, he has BS and MS degrees in Mechanical Engineering from Worcester Polytechnic Institute.  His current responsibilities include the implementation of UX content and delivery of the Interaction and Ergonomics attribute for North American programs along withRead more

Joseph Thoreson

Joseph Thoreson is the User Experience Architect for the Cab Systems and Environment division at Caterpillar Inc. In his role he defines and maintains standards, methods, and processes for User Experience design in the cab space including specialization in graphical user interfaces for on-board information displays. Joseph is also the lead for UX/UI on theRead more

Lindsay Aitchison

Graduated from Norman North High School, Norman, OK in 2001. Entered Purdue University, West Lafayette, IN, in August 2001. Began the cooperative education (co-op) program at Johnson Space Center in August 2002. Completed five co-op tours prior to receiving Bachelor of Science in Mechanical Engineering from Purdue University in 2006. MS in Human Factors EngineeringRead more

Jürgen Schmidt

Jürgen Schmidt is working as an expert for the topic driver camera at Daimler AG, since 2013. Within his research, he focused on eye tracking and the human behavior during conditionally automated driving. As a researcher he is interested in detecting the reaction ability of the driver in underload conditions (PhD candidate at the ChairRead more

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