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(7) Displays & Simplification Café: Using Displays in Minimalist Interiors

Pillar-to-Pillar trend – what is the real value add for a pillar-to-pillar display, and how does it suit different vehicle scenarios? Improving the safety of using displays and touch interfaces – how can safety be improved for interaction with larger touch screens? HUDs as a primary display – how can Heads-up-Displays be used as aRead more

Morning Session: Quality time, overload, or boredom: how will users utilize the 25th hour in autonomous vehicles?

In a highly interactive workshop you will discuss with experts of your industry how the time we gain whie not driving, a.k.a. the 25th hour, ma be used. Using our combined experience and inspiration we will develop various solutions for humans in rolling robots. This include the following questions: • What will your users beRead more

Solution Study: Opportunities and Challenges to Achieve a Cluster-less Vehicle Through the Use of a Primary HUD Implementation

HUD’s are provided as an optional feature and display complementary or redundant information.  The elimination of the instrument cluster and use of a ‘HUD only’ concept has been discussed in the industry.  There are many considerations related to transitioning from the traditional instrument cluster including, regulations, visibility and consumer acceptance. This presentation will discuss someRead more

Solution Study: Evolution of HMIs – Where will the journey take us?

Addressing Short and Long Term Human Machine Interaction Challenges in Automotive How do disruptions in the automotive industry impact the users’ experiences in cars? Electrification, autonomous driving and the rapidly evolving digital technologies create various new opportunities and perspectives. How do we as professionals approach these opportunities to create new value for the user? HowRead more

ICEBREAKER 3: What comes after user experience?

When will UX no longer be an USP? Will role will the brand play in the UX afterlife? Will the focus be on business models for autonomous vehicle use cases over UX?Read more

(4) Augmented-, Mixed- and Virtual Reality Café: What New Opportunities Do L4+ Autonomous Vehicles Open Up for Integrating Augmented-, Mixed- and Virtual Reality Inside Vehicles?

What future use cases could work well for AR / VR / MR inside autonomous shuttles / trucks / commercial vehicles and multi-passenger environments? How can we use AR / VR / MR to enhance the user experience? What information from outside the autonomous vehicle should we convey to passengers and how do we decideRead more

Solution Study: Combining Navigation, Entertainment and Commerce for a more Personalized Connected Car Experience

Connected cars are adding amazing new capabilities— like live traffic and weather, on-line music services, and virtual assistants. Unfortunately, Vehicle Infotainment Systems have become burdened with integrating these capabilities into a safe, seamless, and delightful experience. VIVID is a cloud-first infotainment system that seamlessly integrates the best internet-based entertainment services and content with native vehicleRead more

Opening Keynote: Emotion.AI – The Emotional Life of Your Autonomous Car

We name our cars. We talk to our cars. The relationship we have with our cars is already emotional. And it’s about to get more complicated. With the convergence of affective technology and artificial intelligence, emotional interactions will become the norm. This talk will look at the future of emotionally intelligent mobility, from embedded socialRead more

Opening Keynote: May Mobility’s Interior Autonomous Shuttle Vision – Multi-Passenger UX in Myla 2.0

30,000 Rides – What We’ve Learnt So Far From Our Users Since The Commercial Deployment of Autonomous Shuttles Reimagining & Designing UX for Myla 2.0 Demo Rides & UX Testing Methods – Results, Placements & Implementation Deciding Where & Which Displays to Use & Contextualisation of Information Achieving Personal Experiences in Autonomous Shared Mobility &Read more

Human Factors, AI & Machine Learning in Emotional & Cognitive State Recognition, Future Interaction Desing & Data-Driven UX

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