Basemark: The Automotive AR Company - Improving driver experiences with augmented reality solutions. Basemark is a forerunning provider of software & tooling solutions for automotive OEMs and Tier 1 suppliers who seek solutions for AR application development – Video AR, AR Navigation, AR HUDs and AR Clusters. Our solution, Rocksolid AR, is comprised of developer tools, SDKs and runtimes that are optimized for automotive SW & HW environments. We're also widely known for our line of system performance analysis tools used by leading semiconductor and OEM companies around the world, such as AMD, Intel, NVIDIA, Renesas and Qualcomm.