Dave has made his career designing products to fit people. He has designed physical, visual, and auditory user interfaces for hand-helds, kiosks, web sites, production machines, and automobiles, and has conducted user research in the lab, on the web, in the field, in cars, and in the homes of consumers. Dave has worked for a broad range of companies which include General Motors, Eastman Kodak, Compuware, ForeSee, and Quicken Loans. Dave is currently focused on the design of multimedia systems at Hyundai’s American Technical Center located in Michigan. Dave is a frequent presenter, has taught user research and design courses at University of Michigan, The College for Creative Studies, and Washtenaw Community College, and is a chapter author of, “Design by People for People: Essays in Usability”. Dave’s contributions to the profession include the ongoing direction of the Internet User Experience conference (iueconference.com), co-founder of Michigan chapters of ACM SIG-CHI and User Experience Professionals Association, and a former board member of the International UxPA.
Keynote
Tuesday, December 09
03:30 pm - 03:55 pm
Live in Dearborn, Michigan
Less Details
Understanding driver behavior is critical for designing effective automotive displays and human-machine interfaces. This presentation explores six key insights that influence how drivers interact with infotainment systems, instrument clusters, and emerging display technologies. By examining cognitive load, cultural expectations, generational preferences, and safety priorities, we identify actionable design principles that enhance usability and reduce distraction. Attendees will gain a deeper understanding of behavioral data and its role in shaping intuitive, driver-centric experiences. These insights help bridge the gap between technology innovation and real-world user needs, ensuring that design decisions align with driver expectations and regulatory trends.
In this presentation, you will learn: