Logo February 21 – 22, 2022, The Henry Detroit & Online


What happend at the last Car HMI USA

Car HMI USA 2019: Intuitive Vehicles + Next Generation UX + HMI

The fifth edition of the award-winning Car HMI USA was once again a great success! More than 200 of the leading UX, UI and HMI experts gathered in Detroit in April to network, exchange knowledge and shape the future of the autonomous driving. Over 3 jam-packed days, attendees saw innovative case studies, networking sessions, a start-up innovation lab, as well as an interactive Morning Worksop with Peter Rössger, an Icebreaker and best practices and much, much more!

With keynotes on May Mobility’s Multi-Passenger UX in Myla 2.0, forecasting mobility disruptions, communications & external HMI or the purpose of user experience as well as role of AI on the driver & future HMIs, one thing became clear: Next Generation UX + HMIs have a lot in store.

Another highlight was the launch of the Car HMI USA Award. The winner being Telenav for their VIVID Infotainment System. This was recognized by our international user experience & UI community as the ‘Most Innovative HMI Feature’.

Download the review from Peter Rössger, Founder of beyondHMI,  including a short summary of the keynotes, his workshop as well as conference highlights.

The Car HMI USA 2019 in Numbers

Automotive HMI & User Experience Experts
Decision Makers
Industry-Focused Speakers & Moderators
Cutting Edge Case Studies
Sessions full of Interaction & Discussions
One2One Meetings
Hours of Networking

Trends, Ideas, Solutions
These have been the Key Topics
in 2019!

Head-Up Displays (HUDs) and Augmented Reality (AR) concepts

UX Strategy: How to devise innovative digital products that people want

Cognitive vehicles & vehicle perception

Flexible architectures that are able to manage unknown, future threats

Emotional state recognition while driving

Interconversational chatbots, personal assistants, personalization UX & Information access

We have Partners

…not Sponsors! Our Business Partner in 2019 – A strong Community!

Do you want to become a partner or do you want to exhibit in 2021? Contact us - we will be happy to advise you on your tailor-made package at the Car HMI USA!

The Car HMI USA Keynotes 2019

May Mobility’s Interior Autonomous Shuttle Vision – Multi-Passenger UX in Myla 2.0

Zafar Razzacki
Head of Self-driving Vehicles | May Mobility
Zafar Razzacki

How to Measure the HMI Experience and Why it Matters

Chris Rockwell
CEO & Founder| lextant
Chris Rockwell

The Emotional Life of Your Autonomous Car

Pamela Pavliscak
Founder | change sciences
Pamela Pavliscak

Interacting with Autonomous Vehicles – Communications & External HMI

Jingyi Zhang
Lead - Autonomous Vehicle External HMI | Nissan Research Center Silicon Valley
Jingyi Zhang, Lead - Autonomous Vehicle External HMI, Nissan Research Center Silicon Valley

Designing the Personality of your Intelligent Personal Assistant & Your Brand’s Voice

Laura Rosenbaun
Speech Interaction Designer - System Response Lead | General Motors
Dr. Laura Rosenbaun

Complexity vs. Simplicity in the Future User Experience

James Forbes
Manager- Interaction and Ergonomics Attribute | Ford Motor Company
James Forbes

Trendsetters – Visionaries – Movers and Shakers – The Panel in 2019

good technical content
Mo Poorsartep|Manager-AV Integration & Test
Very interesting moment to share main challenges and trends on UX automotive
Laurent Nicolas | UX & HMI Senior Expert
Groupe PSA
It was exciting to see new technologies and development from different companies and OEMs. I really liked the setup of the event, a lot of opportunities for networking.
Jingyi Zhang | User Experience
Renault-Nissan-Mitsubishi Alliance Innovation Lab Silicon Valley
Great mix of OEMs, Suppliers, and Academia
James Forbes | User Experience Implementation Manager
Ford Motor Company
It was a very good experience for me to learn new HMI technologies and network with peers.
Maxim Ostapenko | Senior Designer HMI
Honda, R&D Americas

Our Attendees

With more than 150 registered participants the Car HMI USA was again a huge success. Selected companies were among others:

Chief Engineer – Product Planning

Software Manager

Digital HMI Designer

Human Machine Interface Engineer

Manager- Interaction and Ergonomics Attribute

User Experience Designer

HMI Engineer

Research Scientist

Advanced Development HMI Lead Engineer

General Manager

Cockpit Electronics HMI Senior Engineer

Automotive Marketing Manager

Car HMI USA Attendee Profiles and Event Statistics

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of the attendees are decision-makers with direct or indirect budget responsibility.

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of the attendees are looking for new services, technologies and products.

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of the attendees have a budget of over 1 Mio. €

Industry Split

Technology Provider
Technology Provider: 26%
Automotive OEM
Automotive OEM: 26%
Automotive Supplier
Automotive Supplier : 23%
Automotive Tier 1
Automotive Tier 1: 6%
Consulting: 4%
Academia: 3%
Software Provider
Software Provider: 2%
Technology: 2%
Start-up: 2%

Geographical Split

North America
North America: 87%
Europe: 9%
Canada: 4%

The Community

Manager / Senior Manager
Manager / Senior Manager: 65%
Leader / Head of / Director
Leader / Head of / Director: 23%
CEO / CXO / Managing Director
CEO / CXO / Managing Director: 12%

Primary Media Partner

Smart Mobility Hub is the knowledge-exchange platform for automotive professionals, innovative technical pioneers and decision-makers. Learn about the most innovative technologies and how OEMs, Tier-1s, tech start-ups and research institutes pave their way into our vehicles. 


Media Partner Community

Join us as the Car HMI USA enters its 6th edition!

Car HMI USA is coming back to Detroit on July 12– 13, 2021. Be part of the thought-provoking discussion and the fastest growing business community for automotive HMI & UX.


Book your conference ticket now.

We look forward to welcoming you again in 2021.

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