2 1/2 AMAZING DAYS CAR HMI USA REVIEW 2021 A BIG
THANK
YOU!
To all our stakeholders, partners, online & offline participants for making this event a great success! More than 280 registered attendees, business partners & speakers gathered digitally to shape the future of Intuitive Vehicles, Next Generation UX & HMIs during 2.5 event days filled with case studies, interactive formats and networking sessions.
Automotive OEM – Automotive Supplier – Automotive Tier 1 Decision Makers 70% TOP attendee industries 3 TOP 3 attendee continents Europe 48%
USA 36%
Asia 16%
viewed sessions TOP 3 Shaping Content-First Experiences in the Connected Car | Allen Schrott, Xperi

Voice control -"Hey Mercedes" – MBUX capable of learning | Alexander Schmitt, Daimler AG

Every Surface becomes Smart by Displays | Prof. Karlheinz Blankenbach, Pforzheim University
Registered Attendees! 234 34h of Networking & Meetings
Senior Researcher - User Experience | Renault-Nissan-Mitsubishi Jingyi Zhang It was exciting to see new technologies & development from different companies and OEMs. I really liked the setup of the event, a lot of opportunities for networking. Experience Development Team Lead | Ford Geoff Turbiak This was my first time at the Car HMI USA event and I left telling my broader team that they should attend in the future.
Speakers relevant to concerns I see raised all the time in our work. For my own Challenge-Your-Peers discussion there were good discussions. HMI Lead Engineer - Advanced Development | Mitsubishi Electric Brian Debler
Latest updates on HMIs and User-centered Design Principles in In-Car application
How to Develop Head-Up Displays & Augmented Reality Concepts to enhance Automotive UX
Driver Distraction & Active Safety
Voice- / Speech technologies, UX Personas, Devices & Input Interfaces
Automation, Autonomous, Instrumentation & Human Factors
TRENDS, IDEAS,
SOLUTIONS
These have been the Key Topics in 2021!
TomTom BUSINESS
PARTNERS
who presented their companys and solutions in automotive UX & HMIs JOIN US AS A PARTNER!
Industry Split 46%
14%
11%
29%

Automotive
Technology
Soft- & Hardware Provider
Other
Job functions
33%
29%
18%
9%
14%

(Senior) UX Designer
Head of Design / UX / Business DevOp
CEO / MD
Engineer
Other
Industry Split 46%
14%
11%
29%

Automotive (OEM, Tier1 Supplier)
Technology
Software & Hardware Provider
Other
Job functions
33%
29%
18%
9%
14%

(Senior) UX Designer
Head of Design / UX / Business DevOp
CEO / MD
Engineer
Other
participants Budgets & decision makers over 2 ½ days in one Hub
The community 18%
37%
22%
23%

Board / CXO / MD
Lead / Head / Director
Senior Manager
Other
Budgets
3%
6%
12%
66%
13%

over 10 Mio€
over 5 Mio€
over 1 Mio. €
over 500.000 €
over 250.000 €
The community 18%
37%
22%
23%

Board / CXO / MD
Lead / Head / Director
Senior Manager
Other
Budgets 3%
6%
12%
66%
13%

over 10 Mio€
over 5 Mio€
over 1 Mio. €
over 500.000 €
over 250.000 €
participants Budgets & decision makers over 2 ½ days in one Hub
Car Multimedia UX Analyst Mike Blumenthal Chief Creative Director John LePore Head of Speech Technology – RD/UIV Alexander Schmitt Lead UX Designer – Autonomous Experience
Joseph Lenneman Head Of Design Brian Balicki Volvo Arianne Walker Chief Evangelist, Alexa Automotive
Movers &
Shakers
VIEW FULL SPEAKER PANEL
CAR HMI USA 2021 See you next year BOOK YOUR TICKET NOW