As vehicles approach Level 5 autonomy, where no driver intervention is required under any conditions, there arises a unique challenge in maintaining passenger engagement and situational awareness. Current vehicle designs, with conventional displays and controls, are not optimized for this new era of autonomous driving. By incorporating an interactive HUD windshield paired with haptic feedback knobs and a reimagined dashboard, we have given the in-car experience a more informative and immersive feel. Passengers now have more freedom than ever to tailor their commute to a more restful or productive experience. Our team will present their latest iteration at this HMI and consider the implications of how certain design choices can affect the user experience.

Through this session, you will get insights into:

• The starting points and value propositions for both physical and digital interactions
• The evolution of their UI design and the physical prototype of the HUD, along with the intricacies of the haptic knobs
• The roadmap for further development