I lead and plan usability research through a variety of methodologies such as clinics, focus groups, surveys and more. I specialize in ADAS and CORE UX research but have a background doing customer experience, usability, and ergonomics research as well. I’ve worked in everything from the medical device industry to consulting across the globe before landing in the automotive field.

The Pop in Your Job:
I’m passionate about making things easy to use and getting people to use them as they are intended! My goal is to make our vehicles easy to use while being safe and fun to drive. I also love to dessert and following a recipe to get the intended results…a delicious treat!!

Sana Jafri is a technology enthusiast with experience in ideating, designing, and developing innovative and challenging user experience projects. Sana is the Lead UX Architect at Mitsubishi Electric, working on projects that focus on enhancing the in-cabin user experience of next-gen ICE, Battery Electric and Autonomous Vehicles. She has a Master’s Degree in Human-Computer Interaction from the University of Michigan, Ann Arbor.

Pallavi Gautam is an Advanced Mobility Experience Designer at General Motors and alumni from ArtCenter College of Design, where she studied Transportation systems and design graduate program. Her more than 10 years of design experience encompasses UX design, Industrial design and CMF design, spread across India and USA. She works majorly on the future of autonomy and mobility, understanding human systems, human relationship with technology, and envisioning a future with deeper connection and meaning.

Rohitaswa is a seasoned professional with over two decades of experience in the semiconductor industry, including 12+ years specializing in Automotive Functional Safety (FuSa). His expertise spans semiconductor circuits, covering product architecture, design, strategy, and management for SoCs and MSICs. He is also expanding his knowledge in Industrial Functional Safety, deepening his understanding of safety-critical applications across broader domains.

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 190,000 people worldwide.

Filament Labs is the innovation group at Mitsubishi Electric Automotive America Inc. From identifying leading-edge use cases through feature development and end-user testing, Filament Labs’ comprehensive solutions and award-winning user experience design are changing mobility for the better. Mitsubishi Electric is one of the world's leading names in the manufacture and sales of electrical and electronic products and systems used in a broad range of fields and applications.

General Motors’ vision is to create a world with Zero Crashes, Zero Emissions and Zero Congestion, and we have committed ourselves to leading the way toward this future. Today, we are in the midst of a transportation revolution, and we have the ambition, the talent and the technology to realize the safer, better and more sustainable world we want. As an open, inclusive company, we’re also creating an environment where everyone feels welcomed and valued for who they are. One team, where all ideas are considered and heard, where everyone can contribute to their fullest potential, with a culture based in respect, integrity, accountability and equality. Our team brings wide-ranging perspectives and experiences to solving the complex transportation challenges of today and tomorrow.

We anticipate tomorrow’s needs—navigating a changing world by bringing together technology's brightest minds to build game-changing solutions that propel us forward. NXP Semiconductors N.V. (NASDAQ: NXPI) is the trusted partner for innovative solutions in the automotive, industrial & IoT, mobile, and communications infrastructure markets. NXP's "Brighter Together" approach combines leading-edge technology with pioneering people to develop system solutions that make the connected world better, safer, and more secure. The company has operations in more than 30 countries and posted revenue of $12.61 billion in 2024. Find out more at www.nxp.com.