A new generation of buyers and drivers — Gen Z and young millennials — is redefining what “good” looks like in the cabin. As software-defined vehicles and higher levels of autonomy move from pilots to scaled deployment, in-vehicle HMI can no longer be “just UI”; it must become the orchestration layer for safety, trust, and everyday usability. This session unpacks how modular SDV architectures can support diverse markets and use cases on a single platform, why 3D HMI must shift from eye candy to a functional layer for ADAS and navigation, and how voice and AI will become primary interaction modes for digital-native drivers and operators. Drawing on Star’s global HMI work and collaboration with IAV, we’ll share patterns, pitfalls, and decision frameworks for the next five years.
In this presentation, you will learn:
- How Gen Z expectations reshape safety, feedback, and personalization in HMI
- 3D as a functional layer for ADAS and navigation
- Patterns for integrating voice and AI as primary interaction modes
- A practical decision framework for aligning brand, market, and SDV platform constraints
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