Augmented Reality has emerged as the next exciting frontier for automotive HMIs, thanks to its ability to seamlessly enhance trust, safety, and comfort throughout the driving experience. Yet, turning this vision into reality poses challenges for the automotive industry. In this presentation, we will walk you through several innovative use cases for automotive AR, discuss the challenges in achieving them, and outline the path forward to making this vision a reality.

You will hear about:

Practical applications of AR in automotive HMIs, enhancing trust, safety, and comfort

Challenges hindering the adoption of automotive AR

Approaches to enable immersive AR experiences