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Maureen (Short) August is a Lab Group Manager at General Motors Research and Development. She has a background in the military, having graduated from the United States Military Academy at West Point and served as an Engineer Officer in the U.S. Army. She later worked as a Senior Systems Engineer and Director of Curriculum forRead more

Kelly Rickert is a Senior Manager of Business Development at Mitsubishi Electric Automotive America with 19 years of experience in the automotive industry. Kelly’s experience has covered a broad spectrum of focus from dealership repair technician, tier-1 engineering, as well as sales and business development. Over his career, Kelly has worked in a wide rangeRead more

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Pnina Gershon, Ph.D., is a Research Scientist at the Center for Transportation & Logistics, AgeLab, Massachusetts Institute of Technology. Gershon is also a member of the New England University Transportation Center and a Faculty Associate at the B3 DrivSim Lab, Department of Emergency Medicine at the UCI School of Medicine. Dr. Gershon co-directs the AdvancedRead more

I lead and plan usability research through a variety of methodologies such as clinics, focus groups, surveys and more. I specialize in ADAS and CORE UX research but have a background doing customer experience, usability, and ergonomics research as well. I’ve worked in everything from the medical device industry to consulting across the globe beforeRead more

Daniel is a Senior Infotainment Test Engineer at Nissan Motor Corporation, specializing in requirements analysis and test planning. With over eight years of experience in automotive software testing, she previously worked at Preh Group and Continental, where she honed her expertise in software validation and quality assurance. Earlier, she contributed to automation projects as anRead more

John Derkacz is a senior application engineer responsible for designing, developing and installing software solutions at Mitsubishi Electric Automotive America (MEAA). During his tenure at MEAA, he has designed and implemented new systems and features, as well as modified and maintained existing systems to continually improve business technology. Derkacz has more than eight years ofRead more

As a user experience professional for over 25 years, Chris loves learning what motivates users and customers so that he can be their advocate throughout the design process. He recently joined the Usability and Driver Workload Human Factors team at General Motors. During his five years with the company, he has also worked on UXRead more

Yovela is a dedicated HMI Engineer at Stellantis, where she has been contributing her expertise since August 2022. She is accountable for the feedback and intuitiveness of user interfaces within vehicle and infotainment systems, focusing on feedback, messaging, auditory signals, intuitiveness, functional grouping, and feature logic. Yovela ensures that system logic aligns with customer functionalRead more

Sookyung (Sookie) Cho is a manager of the UX studio at Hyundai America Technical Center (HATCI). She facilitates the UX research process with a balanced combination of creative storytelling and scientific methods to provide UX design insights and solutions. The Pop in Your Job I’m interested in a dynamic context of driving and riding whereRead more