Blog

As a user experience professional for over 25 years, Chris loves learning what motivates users and customers so that he can be their advocate throughout the design process. He recently joined the Usability and Driver Workload Human Factors team at General Motors. During his five years with the company, he has also worked on UXRead more

With a decade of dedicated experience in automotive infotainment, Supriya Sirbi is the Technical Lead at Aptiv in Bengaluru, India. Her expertise lies in the intricate realm of projection technologies, including CarPlay, Android Auto, and Android Automotive Applications. Voice tech has always been her passion, driving her to delve deeper into its possibilities and applications.Read more

Sookyung (Sookie) Cho is a manager of UX studio at Hyundai America Technical Center (HATCI). She facilitates the UX research process with a balanced combination of creative storytelling and scientific methods to provide UX design insights and solutions. The Pop in Your Job I’m interested in a dynamic context of driving and riding where usersRead more

Chad is leading the global Innovation Fueling and Technology Scouting teams to identify and develop meaningful projects that align with the division’s identified priorities to ultimately feed the innovation development cycle with new products and processes.Read more

Mike Morrow has been working in the automotive seating industry since 1996 in the US and Germany. He is specialized in complete seat and power mechanism development. At the moment, he has one year experience in developing/integrating Forvia AIO Sensor technology. He is a Kettering University graduate.Read more

With a PhD in Sensors, and having filed 12 patents to date, Mamadou is currently in the role of Sensor Expert for Forvia Faurecia. Located in the R&D Center in France, Mamadou has been instrumental in the development of many sensor technologies for Forvia Faurecia including the ‘All In One’ sensor technology which he willRead more

Dr. Steffen Leonhardt is a distinguished figure in the fields of engineering, medicine, and information technology, renowned for his multidisciplinary expertise and significant contributions to the academic and industrial sectors. With a remarkable educational journey and a successful professional career spanning several decades, he has established himself as a prominent leader in his respective fields.Read more

Peter Vink is professor of Environmental Ergonomics at the Faculty of Industrial Design Engineering. His main research interests are interior design, comfort, and vehicle seat design and their applications in mobility. Peter has written more than 250 papers and books in the field of comfort, performance, and design of interior designs. His latest book isRead more

Mr. Sathyanarayana Kabirdas is a highly experienced automotive industry professional with over a decade of expertise in market research and consulting. With a career spanning more than 10 years, he has become a recognized authority in the field. For seven of those years, Mr. Kabirdas has been dedicated to delivering strategic insights and recommendations thatRead more

Shyam Kannan Swaminathan is a seasoned professional with 15+ years of business strategy experience in diverse sectors, specifically Mobility. As member of the North American Mobility division of F&S, he is recognized for demonstrating a natural aptitude for project management, as well as for partner relations and sales management. Shyam has a verifiable history ofRead more