Blog

With over five years of experience in the automotive industry, Shradha is a Systems Engineer and UL Certified Functional Safety Engineer at Hyundai Mobis North America, specializing in in-cabin sensing, driver assistance systems, and vehicle safety. She holds a master’s degree in automotive engineering from the University of Michigan, Ann Arbor, and her past rolesRead more

Pnina Gershon, Ph.D., is a Research Scientist at the Center for Transportation & Logistics, AgeLab, Massachusetts Institute of Technology. Gershon is also a member of the New England University Transportation Center and a Faculty Associate at the B3 DrivSim Lab, Department of Emergency Medicine at the UCI School of Medicine. Dr. Gershon co-directs the AdvancedRead more

Gary Streelman, Director Advanced Engineering and New Concepts for Magneti Marelli Electronics North America. BS and MS degrees in Engineering from the University of Michigan. Currently managing activity related to Infotainment systems, vehicle connectivity and new technology directions. As the Director of Advanced Engineering and New Concepts at Magneti Marelli Electronics North America, Gary’s professionalRead more

Michael Alexander is a seasoned expert in mobility electronics and software with over 30 years of industry experience at IAV. Holding MSEE and MSCS degrees, he advises organizations on strategic decisions in HMI design, UX/UI, vehicle networking (CAN, LIN, Automotive Ethernet), and autonomous driving technologies including sensors, perception, sensor fusion, and path planning. His expertiseRead more

Sookyung (Sookie) Cho is a manager of the UX studio at Hyundai America Technical Center (HATCI). She facilitates the UX research process with a balanced combination of creative storytelling and scientific methods to provide UX design insights and solutions. The Pop in Your Job: I’m interested in a dynamic context of driving and riding whereRead more

Hala is a UX Researcher and Human-Centered Engineer at Nissan North America, currently pursuing her doctoral degree in Engineering with a focus on automotive systems and mobility at the University of Michigan. She blends expertise in psychology, social science, and design to create user-centered experiences that meet both physical and psychological needs in the automotiveRead more

Hasan Vatansever has served as a Software Architect at Scania Group for the past 7 years, where he has played a key role in shaping the design and development of advanced UX and UI applications for next-generation vehicle systems. His work spans infotainment platforms, navigation solutions, and in-cabin digital experiences, with a focus on creatingRead more

Juliette is a Product Engineer specializing in HMI at Nexteer Automotive with over four years of experience designing user interfaces for automotive systems. Previously, she advised on HMI and human factors at CNXMotion and worked as a Systems & HMI Engineer at Saab. She holds a PhD in Computer Science focused on human-machine interaction fromRead more

James Rampton is a Lecturer III at the University of Michigan School of Information, where he teaches courses in UX, Interaction Design, Human Behavior in Design, and Automotive User Experience. He also serves on the Faculty Senate and the undergraduate curriculum committee, helping shape the future of design education. With over a decade of experienceRead more

Tony Kim founded ProtoPie and took responsibility for design. Have over 20 years of experience in interaction design and user experience design: I joined Google China in 2010 and then transferred to Google Korea in 2012. Before Google, I worked at NHN Korea and NHN China for 4 years and a half. Throughout his career,Read more