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Joe (Giuseppe) Cannella has comprehensive work experience spanning various roles and companies. Joe started their career at Ford in 1988 as a Process Engineer and went on to work in different positions such as Preventive Maintenance Engineer, OAP PVT Resident Engineer, and Systems Engineer – Climate. In 2000, they joined General Motors as a DRERead more

With over five years of experience in the automotive industry, Shradha is a Systems Engineer and UL Certified Functional Safety Engineer at Hyundai Mobis North America, specializing in in-cabin sensing, driver assistance systems, and vehicle safety. She holds a master’s degree in automotive engineering from the University of Michigan, Ann Arbor, and her past rolesRead more

Pnina Gershon, Ph.D., is a Research Scientist at the Center for Transportation & Logistics, AgeLab, Massachusetts Institute of Technology. Gershon is also a member of the New England University Transportation Center and a Faculty Associate at the B3 DrivSim Lab, Department of Emergency Medicine at the UCI School of Medicine. Dr. Gershon co-directs the AdvancedRead more

Yovela is a dedicated HMI Engineer at Stellantis, where she has been contributing her expertise since August 2022. She is accountable for the feedback and intuitiveness of user interfaces within vehicle and infotainment systems, focusing on feedback, messaging, auditory signals, intuitiveness, functional grouping, and feature logic. Yovela ensures that system logic aligns with customer functionalRead more

Gary Streelman, Director Advanced Engineering and New Concepts for Magneti Marelli Electronics North America. BS and MS degrees in Engineering from the University of Michigan. Currently managing activity related to Infotainment systems, vehicle connectivity and new technology directions. As the Director of Advanced Engineering and New Concepts at Magneti Marelli Electronics North America, Gary’s professionalRead more

Michael Alexander is a seasoned expert in mobility electronics and software with over 30 years of industry experience at IAV. Holding MSEE and MSCS degrees, he advises organizations on strategic decisions in HMI design, UX/UI, vehicle networking (CAN, LIN, Automotive Ethernet), and autonomous driving technologies including sensors, perception, sensor fusion, and path planning. His expertiseRead more

Sookyung (Sookie) Cho is a manager of the UX studio at Hyundai America Technical Center (HATCI). She facilitates the UX research process with a balanced combination of creative storytelling and scientific methods to provide UX design insights and solutions. The Pop in Your Job: I’m interested in a dynamic context of driving and riding whereRead more

Hala is a UX Researcher and Human-Centered Engineer at Nissan North America, currently pursuing her doctoral degree in Engineering with a focus on automotive systems and mobility at the University of Michigan. She blends expertise in psychology, social science, and design to create user-centered experiences that meet both physical and psychological needs in the automotiveRead more

Hasan Vatansever has served as a Software Architect at Scania Group for the past 7 years, where he has played a key role in shaping the design and development of advanced UX and UI applications for next-generation vehicle systems. His work spans infotainment platforms, navigation solutions, and in-cabin digital experiences, with a focus on creatingRead more

Juliette is a Product Engineer specializing in HMI at Nexteer Automotive with over four years of experience designing user interfaces for automotive systems. Previously, she advised on HMI and human factors at CNXMotion and worked as a Systems & HMI Engineer at Saab. She holds a PhD in Computer Science focused on human-machine interaction fromRead more