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CO-LOCATED EVENTS

Speaker

Sookyung Cho

UX Research Manager, Hyundai America Technical Center, Inc. (HATCI)

Sookyung (Sookie) Cho is a manager of the UX studio at Hyundai America Technical Center (HATCI). She facilitates the UX research process with a balanced combination of creative storytelling and scientific methods to provide UX design insights and solutions.

The Pop in Your Job:
I’m interested in a dynamic context of driving and riding where users experience unique perceptive, cognitive, and kinesthetic processes with a machine that expands one’s ability in mobility.

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Sessions

Mobile Accessibility for In-Vehicle Digital Content User Experience

Case Study

Monday, December 08

12:15 pm - 12:45 pm

Live in Dearborn, Michigan

Less Details

“Mobile accessibility” refers to making digital applications easier to perceive, operable, and understandable to people with disabilities when they are using mobile devices, including vehicle IVI. This study investigates strategies for enhancing in-vehicle digital content and app accessibility. Recognizing the unique challenges posed by the driving context, the research explores methods to test interface design, content presentation, and interactive features to ensure universal design and content accessibility while minimizing cognitive overload for drivers. 

You will gain insights into:

  • The unique challenges of mobile accessibility for in-vehicle digital content
  • The benefits of mobile content accessibility guidelines
  • The UX strategy for the success criteria of mobile accessibility 
Presentation

In What Ways Can We Build Trust Between a Driver and her AI-powered Vehicle?

2 | Challenge Your Peers

Monday, December 08

05:00 pm - 06:00 pm

Live in Dearborn, Michigan

Less Details

  • What methods can an AI-powered vehicle use to initiate the relationship with the driver?
  • What approaches enable AI-powered vehicles to learn about drivers and continuously collect high-quality data?
  • What strategies allow an AI-powered vehicle to predict what is beneficial for the driver in context?
  • What mechanisms can an AI-powered vehicle use to acquire feedback on whether its understanding of the driver’s pattern is accurate?
  • What steps can AI-powered vehicles take to maintain the relationship with drivers, even when faced with negative feedback?
Workshop

Company

Hyundai America Technical Center, Inc. (HATCI)

https://www.hatci.com/
Hyundai America Technical Center, Inc. ("HATCI"), is the design, technology and engineering arm for all North American models of the Korean-based Hyundai-KIA Automotive Group. As one of Hyundai Motor Group’s (HMG) global centers focused on research and development (R&D), HATCI includes a strong network of engineering disciplines and increased business-focused activities to support North America’s Voice of the Customer.
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Co-hosted with
CAR.HMI USA 2025 is part of the Smart Mobility Hub Event Series. You can find more events here.
Date
December 07 – 09, 2025
Location
The Henry
Fairlane Plaza, 300 Town Center Drive
48126 Dearborn, Michigan
Phone
+1(518)3102904
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