Pnina Gershon, Ph.D., is a Research Scientist at the Center for Transportation & Logistics, AgeLab, Massachusetts Institute of Technology. Gershon is also a member of the New England University Transportation Center and a Faculty Associate at the B3 DrivSim Lab, Department of Emergency Medicine at the UCI School of Medicine. Dr. Gershon co-directs the Advanced Vehicle Technology (AVT) consortium and leads the naturalistic driving research. Dr. Gershon’s research provides the theoretical and applied insights needed to develop solutions to next-generation transportation challenges and advance the future of safe, efficient, accessible, and sustainable mobility. Her research focuses on the impact of emerging technologies, automated and electrified mobility, driver distraction, impairment, and behaviors of high-risk driver populations on driving safety. Dr. Gershon received the NIH Fellows Award for Research Excellence (2018) and the NICHD Collaboration Award (2017).

The MIT AgeLab is a multidisciplinary research program that works with business, government, and NGOs to improve the quality of life and mobility of people across the life span and how they interact with technology. The AgeLab applies consumer-centered systems thinking to understand the challenges and opportunities of longevity and emerging generational lifestyles to catalyze innovation across business markets.