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CO-LOCATED EVENTS

Speaker

Brian Lathrop

Senior Principal Scientist, Electronics Research Lab, Volkswagen Group of America

Brian Lathrop is the Senior Principal Scientist for the Technology and Trend Scouting team at Volkswagen. In 2003 Brian received his Ph.D. in Cognitive Science from the University of California, Santa Cruz. In 2004 Brian joined VW and was responsible for human factors and usability testing activities for infotainment and driver assistance systems. In 2008 Brian became the senior manager of the HMI team at the ERL, responsible for defining the vision, roadmap, and overall strategy. He has led many projects focused on reinventing the vehicle cockpit of tomorrow, realizing advanced infotainment controls, futuristic displays, gaze and gesture-dependent interfaces, and HMI concepts for self-driving cars. In 2016 Brian joined the Technology and Trend Scouting, focused on transforming customer insights into user friendly products.

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Company

Volkswagen Group of America

http://www.volkswagengroupofamerica.com/
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state -of-the- art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker.
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Co-hosted with
CAR.HMI USA 2025 is part of the Smart Mobility Hub Event Series. You can find more events here.
Date
December 07 – 09, 2025
Location
The Henry
Fairlane Plaza, 300 Town Center Drive
48126 Dearborn, Michigan
Phone
+1(518)3102904
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