Craig Tomlin has been conducting UX research, online marketing & conversion optimization for start-ups, small businesses and Fortune 500 firms since 1996. He has worked with firms including; AT&T, BlackBerry, DirectTV, Disney, IBM, Prudential Insurance, WellPoint (now Anthem), Zurich Insurance Company and many more. He's a Certified Usability Analyst and multi-award winning online marketer. He currently conducts UX research, conversion rate optimization and usability testing as a Senior level consultant for start-ups to the Fortune 500. He blogs about Usability & UX topics at www.usefulusability.com and on twitter @ctomlin.

Useful usability is a blog with the goal of providing you with helpful tips, insights and tools you can use to improve the usability of web sites or applications. I hope to keep things simple, light and most importantly USEFUL for you, to provide you with an easy and quick way to gain usability knowledge.