Craig Tomlin has been conducting UX research, online marketing & conversion optimization for start-ups, small businesses and Fortune 500 firms since 1996. He has worked with firms including; AT&T, BlackBerry, DirectTV, Disney, IBM, Prudential Insurance, WellPoint (now Anthem), Zurich Insurance Company and many more. He's a Certified Usability Analyst and multi-award winning online marketer. He currently conducts UX research, conversion rate optimization and usability testing as a Senior level consultant for start-ups to the Fortune 500. He blogs about Usability & UX topics at www.usefulusability.com and on twitter @ctomlin.