As Senior Analyst for the In-Vehicle UX service, Derek Viita provides consumer-focused insights on every detail of car-related experiences. Areas of expertise include mobile and integrated HMI, autonomous vehicles, driver distraction, and voice-controlled systems. Derek has 10 years of experience advising companies and government agencies in the automotive and wireless spaces. He has scoped and executed a variety of worldwide strategic, usability, and design validation research. Before joining Strategy Analytics, Derek worked with Microsoft’s IoT and Connected Car teams, and the Virginia Tech Transportation Institute. Derek holds an M.S. in Human Factors Psychology from the University of Idaho.
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