James Forbes has over twenty five years of automotive engineering experience delivering vehicle attributes globally.  A licensed Professional Engineer, he has BS and MS degrees in Mechanical Engineering from Worcester Polytechnic Institute.  His current responsibilities include the implementation of UX content and delivery of the Interaction and Ergonomics attribute for North American programs along with global core attribute ownership.  He has published numerous technical papers, holds three US Patents, and is a 2015 recipient the Henry Ford Technology Award.

Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 202,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.