Laura is the Design Group Manager for Conversational AI Experiences at General Motors, where she leads innovative efforts to enhance customer interactions through voice and sonic design. With over nine years at GM, her roles have included CX Conversation Design Lead and Lead Voice Interaction Designer, showcasing her expertise in human-machine interaction. Laura’s background includes linguistic data annotation for speech recognition software and academic roles in linguistics and modern languages. She holds a Ph.D. in Computer-Mediated Communication from the University of Haifa and a Master’s in Linguistics from Universidad Nacional de Córdoba. Her work bridges technology, design, and human connection.

General Motors’ vision is to create a world with Zero Crashes, Zero Emissions and Zero Congestion, and we have committed ourselves to leading the way toward this future. Today, we are in the midst of a transportation revolution, and we have the ambition, the talent and the technology to realize the safer, better and more sustainable world we want. As an open, inclusive company, we’re also creating an environment where everyone feels welcomed and valued for who they are. One team, where all ideas are considered and heard, where everyone can contribute to their fullest potential, with a culture based in respect, integrity, accountability and equality. Our team brings wide-ranging perspectives and experiences to solving the complex transportation challenges of today and tomorrow.