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CO-LOCATED EVENTS

Speaker

Laurent Nicolas

Human factors & ergonomics team manager for UX and HMI department, Groupe PSA

I have a double background in engineering (product design) and in human factors & ergonomics (PhD).

I got almost 20 years of experience in innovation and development of HMI, driving assistance systems and automotive cockpits.

I started my carrer at PSA in research and innovation department and I’m HMI and human factors expert for PSA groupe and responsible for UX and HF development team since 2013.

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Company

Groupe PSA

http://www.groupe-psa.com/
The Groupe PSA designs unique automotive experiences and delivers mobility solutions to meet all client expectations. The Group has five car brands, Peugeot, Citroën, DS, Opel and Vauxhall, as well as a wide array of mobility and smart services under its Free2Move brand, aiming to become a great car maker and the preferred mobility provider. It is an early innovator in the field of autonomous and connected cars. It is also involved in financing activities through Banque PSA Finance and in automotive equipment via Faurecia. Find out more at groupe-psa.com/en.
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Co-hosted with
CAR.HMI USA 2025 is part of the Smart Mobility Hub Event Series. You can find more events here.
Date
December 07 – 09, 2025
Location
The Henry
Fairlane Plaza, 300 Town Center Drive
48126 Dearborn, Michigan
Phone
+1(518)3102904
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