Logo Logo
Mobile Logo
book now
Logo&nsbp;
  • Home
  • Agenda
    • View Web-AgendaSee all the exciting sessions we have in store for you
    • Download Agenda
    • Book Now
  • Speakers
    • Speaker PanelFind out which experts shared their insights and use cases at the annual Car HMI USA
    • Become a Speaker
    • Book Now
  • Partners
    • Co-Located Event1 Sponsorship – 3 Targeted Conferences
    • Business PartnersNetwork with our partner community and discover their cutting-edge products & services
    • Why Partner?Connect with the right people in a space designed to optimize your relationship-building and deal-making​
    • Matchmaking & One2OnesMeet the right decision makers based on your interest
    • Get Partner Packages
    • Current participants list
    • Past event attendeelist
  • Who & Why?
    • The Event at a glanceWhat can you expect as an Attendee at Car HMI USA?
    • AttendTop-Level Networking meets Unmatched Expertise
    • TestimonialsWhat our clients say
    • Current participants list
    • Past event attendeelist
  • Event Info
    • Travel & LocationOnsite Location - Join us in Detroit!
    • Evening EventsIcebreaker + Networking Dinner
    • ContactGET IN TOUCH - We are here for you!
    • Co-located Events1 Sponsorship – 3 Conferences
    • Book Now
  • Content Hub
    • Video Case StudiesExplore Our Video Case Studies! Inspirational success stories, technologies, and solutions from our speakers!
    • InterviewsVideo Interviews with Our Speakers! Exciting conversations, insights, and expertise on the latest trends & technologies.
    • ReportsTrend Reports & Whitepapers! In-depth analyses, industry insights, and expert perspectives on key trends and developments.
    • Book Now
  • EXHIBIT NOW
  • BOOK NOW
CO-LOCATED EVENTS

Speaker

Peter Larsen

Manager of Concepts and Architectures, IEE

Short bio:
Peter Larsen is leading IEE Sensing’s Concepts & Architectures department, which is responsible for scouting, testing and maturing technologies and solutions, while assisting customer project teams on the more advanced challenges and ensuring continuing innovation for existing products and technologies. His past 26 years have been spent in the auto industry, bringing a lot of different challenges to him, whether it be improving a tire’s ability to run without air, being involved in fuel cells for truck APUs, or his involvement in innovation at IEE Sensing, where he has been a key player in the team that brought the world’s first mass-produced in-cabin radar to the market. He has a MSc in Automotive Product Engineering from Cranfield University.

The Pop in Your Job (why do you love your job): Bringing new technologies into people’s lives, often making their lives better and much safer is key to what I love about waking up on a workday!

Join Peter Larsen
Book Now!

Company

IEE

https://iee-sensing.com/
Innovation is at the heart of everything we do. IEE Sensing is leading the way in innovative sensing solutions and electronics manufacturing services for automotive, building management & security, Health Tech and beyond since 1989. From printed electronics to sophisticated car interior technologies and smart IoT devices, we aim to deliver the best quality sensors for everyday products. For over 30 years, we have been doing just that, designing and manufacturing them ourselves. IEE Sensing is recognized as a world leader in smart and safe sensing solutions that respond to evolving societies. IEE Sensing is an Automotive News PACE award winner for detection of driver hands on/off the steering wheel, and a finalist for child presence detection. Our sensors make your life better, safer and more comfortable. Need a customized solution? Let’s talk.
Get Agenda
BOOK NOW
Co-hosted with
CAR.HMI USA 2025 is part of the Smart Mobility Hub Event Series. You can find more events here.
Date
December 07 – 09, 2025
Location
The Henry
Fairlane Plaza, 300 Town Center Drive
48126 Dearborn, Michigan
Phone
+1(518)3102904
eMail
  • To sponsor
  • To speak
  • Media partnerships
  • General inquiries
© we.CONECT Global Leaders GmbH