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CO-LOCATED EVENTS

Speaker

Romano McBride

Senior Technical Product Manager, Unity Technologies

Romano started his career in the video game industry, with a mixed computer science and film/VFX background and a love for cinematography and user experience.

In the automotive industry, he first worked on the graphics and toolchains pioneered in the Audi Virtual Cockpit in the third-generation Audi TT and helped expand the platform to other VW group cars and brands.

Romano has been promoting the transition to real-time 3D and game-industry inspired processes for the automotive HMI sector and led the development of internal RT3D tools now used at Audi/VW group.

Later, he became a consultant, helping automotive OEMs and suppliers optimize HMI engineering processes before taking on responsibility for UIs at the EV startup BYTON.

In 2020, he joined Unity Technologies to continue advancing HMI development toolchains.

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Company

Unity Technologies

Unity is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. The company’s 1,800+ person research and development team keeps Unity at the forefront of development by working alongside partners to ensure optimized support for the latest releases and platforms. Apps developed by Unity creators were downloaded more than five billion times per month in 2020. For more information, please visit www.unity.com.
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Co-hosted with
CAR.HMI USA 2025 is part of the Smart Mobility Hub Event Series. You can find more events here.
Date
December 07 – 09, 2025
Location
The Henry
Fairlane Plaza, 300 Town Center Drive
48126 Dearborn, Michigan
Phone
+1(518)3102904
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