Sana Jafri is a passionate technology enthusiast with a wealth of experience in ideating,
designing, and developing innovative and challenging user experience projects. As a UX
Designer and Information Architect, she specializes in enhancing the in-cabin user experience
of next-gen Combustion, Battery Electric and Autonomous Vehicles, as well as Cabin Sensing
technology.
With a deep understanding of the changing needs of customers and the rapid evolution of the
digital space, Sana is committed to creating the most innovative and unthinkable solutions to
solve not just the problems of today, but also those of tomorrow. She brings a fresh and
creative perspective to all of her projects, and is constantly seeking new and innovative ways
to push the boundaries of what is possible.
Sana holds a master’s degree in Human-Computer Interaction from the University of Michigan,
Ann Arbor, and has a proven track record of success in delivering cutting-edge user experience
solutions across a wide range of industries. Her expertise and passion for technology make her
a sought-after speaker and thought leader in the field of automotive user experience.
Case Study
Monday, December 09
03:30 pm - 04:00 pm
Live in Dearborn, Michigan
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This topic delves into the cutting-edge technologies, emerging trends, and innovative designs that are driving the evolution of automotive UX. As vehicles move towards higher levels of autonomy, the role of cockpit systems is becoming increasingly important in ensuring the safety and comfort of drivers and passengers. This topic covers a range of areas such as augmented reality displays, cabin sensing, haptic feedback, and gesture recognition, as well as the role of AI and ML in personalizing the driving experience.
Through this exploration, we will examine how expertise in hardware, software, and UX can be combined to create a complete cockpit solution. We will also explore the ways in which tactile, auditory, and visual elements can be integrated to enhance the connection between users and their vehicles.