While a portion of Sandy’s 30-year career was spent in digital CPG, hospitality, and banking, the majority has been dedicated to digital automotive. With multiple OEMs, she’s led cross-functional teams including experience strategy, user research, product design, visual and 3D design, content strategy, copywriting, localization, operations, and business analysis.
She has a deep understanding of the changing needs of the customer and the rapidity of the evolving digital space. Sandy believes pausing often to ask “Why?” and “Why Not?” paves the way for innovation.
Currently, she leads GM’s Ultifi Design team, responsible for the core in-vehicle infotainment experience.

General Motors’ vision is to create a world with Zero Crashes, Zero Emissions and Zero Congestion, and we have committed ourselves to leading the way toward this future. Today, we are in the midst of a transportation revolution, and we have the ambition, the talent and the technology to realize the safer, better and more sustainable world we want. As an open, inclusive company, we’re also creating an environment where everyone feels welcomed and valued for who they are. One team, where all ideas are considered and heard, where everyone can contribute to their fullest potential, with a culture based in respect, integrity, accountability and equality. Our team brings wide-ranging perspectives and experiences to solving the complex transportation challenges of today and tomorrow.