Soma has over 10 years of experience developing Automated Driving and ADAS functions at European Tier-1 suppliers, such as ZF, Bosch and Qualcomm. At Basemark, Soma is leading the development of Rocksolid AR, a full-stack automotive AR solution which is revolutionizing AR application development.
Solution Study
Monday, December 09
10:15 am - 10:45 am
Live in Dearborn, Michigan
Less Details
The use of AR technology in automotive HMI is transforming the driving experience by offering innovative features that improve both driving safety and comfort. Through the integration of real-time data to in-vehicle displays like the instrument cluster, IVI, or windshield using AR HUDs, situational awareness is significantly enhanced, enabling the driver to make safer and more controlled vehicle maneuvering in different driving situations. In this session, we will explore the advantages of automotive AR, its future prospects, and solutions to tackle technical challenges when developing immersive automotive AR experiences.