Sonja Radenkovic is Head of UX Design at TomTom. She has been practicing Design for more than two decades. Sonja is passionate about creating the best future experience for car drivers around the world by making innovative and intuitive products that are magically simple to use. For over 7 years at TomTom, she is responsible for development of a broad range of consumer and automotive products and for driving the UX design process. She truly believes that legs are the best design tool and that f2f human interaction is necessary for creativity to flourish.

TomTom created the easy-to-use navigation device, one of the most influential inventions of all time. Since then, we have grown from a start-up, into a global technology company. We design and develop innovative navigation products, software and services, that power hundreds of millions of applications across the globe. This includes industry-leading location-based and mapmaking technologies, embedded automotive navigation solutions; personal navigation devices and apps, and the most advanced telematics fleet management and connected car services. Combining our own R&D expertise with business and technology partnerships, we continue to shape the future, leading the way with autonomous driving, smart mobility and smarter cities. Headquartered in Amsterdam with offices in 37 countries, we offer advanced digital maps that cover 137 countries, and our hyper-detailed and real-time TomTom Traffic information service reaches more than five billion people in 69 countries. It’s an exciting time to join TomTom, and we want you to be a part of our journey.