Soyeon Choi started her automotive industry career at General Motors Korea as a graphic designer.

She developed her career in Interaction and GUI design while she was leading GM’s first touch infotainment design development. Her design journey continued to BOLT EV HMI and GUI. After moving to Detroit, She had led the team of interaction designers and
GUI designers focusing on Cadillac infotainment design.

Her recent design had a grand reveal in February 2020, Cadillac Escalade infotainment on curved OLED!

 

General Motors’ vision is to create a world with Zero Crashes, Zero Emissions and Zero Congestion, and we have committed ourselves to leading the way toward this future. Today, we are in the midst of a transportation revolution, and we have the ambition, the talent and the technology to realize the safer, better and more sustainable world we want. As an open, inclusive company, we’re also creating an environment where everyone feels welcomed and valued for who they are. One team, where all ideas are considered and heard, where everyone can contribute to their fullest potential, with a culture based in respect, integrity, accountability and equality. Our team brings wide-ranging perspectives and experiences to solving the complex transportation challenges of today and tomorrow.