Soyeon Choi started her automotive industry career at General Motors Korea as a graphic designer.
She developed her career in Interaction and GUI design while she was leading GM’s first touch infotainment design development. Her design journey continued to BOLT EV HMI and GUI. After moving to Detroit, She had led the team of interaction designers and
GUI designers focusing on Cadillac infotainment design.
Her recent design had a grand reveal in February 2020, Cadillac Escalade infotainment on curved OLED!