Logo July 11 – 13, 2021, USA, The Henry Detroit

Tero Koivu

COO, Head of Products & Services

Tero leads strategy, product management, development, and delivery operations for the Kanzi suite of tools and services empowering designers in the development of advanced automotive user interfaces. He previously worked at Futuremark and Rovio with a focus on real-time graphics, and subsequently was one of the original cofounders of Rightware. Tero has a unique understanding of how to apply modern graphics technologies to achieve world-class visual design.



Rightware® is the leader in advanced user interface technology, serving automotive and other embedded industries with its Kanzi® software for rapid user interface design and deployment. Rightware is headquartered in Finland and has a presence in the United States, Germany, the United Kingdom, Italy, China, South Korea, and Japan. Rightware is a wholly owned subsidiary of Thunder Software Technology Ltd. Co. Our passion is to unleash creativity to enable fantastic user experiences. Using Kanzi, our customers drive innovation and create the industry’s most impressive user experiences for digital instrument clusters, infotainment (IVI) systems, HUDs, and more. Rightware has established a broad HMI ecosystem through the Kanzi Partner Program, which gives car manufacturers access to a wide range of Kanzi partners, including Tier 1 and Tier 2 companies, SoC and GPU vendors, operating system vendors, design studios, and other automotive technology companies.

Consumer expectations and technology advancements are driving automakers to incorporate third-party apps and services into the connected car at an accelerated pace. In this discussion, Tero Koivu presents a new approach to leveraging partnerships, ecosystems such as Android, and location-based, voice-based, and other connected services. Designers have the opportunity of a lifetime to take the lead in defining the future automotive UX, and the time is now.

Brand Experience
Control Displays
Future Cockpits
UX + Usability
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