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CO-LOCATED EVENTS

Speaker

Yu Zhang

Principal Design Engineer--Human FactorsElevate Lab --Information & Safety System Business Group, DENSO International America, Inc.

Design Engineer of Product Group 3 R&D (HMI) at DENSO International America, Inc.
2012~ present
Focus of interest: Early-stage Human Machine Interfaces (HMI) evaluation; driver distraction/ inattention mitigation technique, automated vehicle HMI design.

  • Designed and Conducted human factors studies with instrumented vehicles on a controlled testing track as the primary investigator.
  • Lead collaborative research with University of Michigan Transportation Research Institute (UMTRI).
  • Organized a Gesture Interaction workshop in Automotive UI 2014
  • Participate in Advanced Human Factors Evaluator for Automotive Distraction (AHEAD) consortium as the primary human factors specialist

Researcher of Human Machine Interface Group at General Motors Technical Center
2011~2012
Focus of interest: User-centered Human Machine Interface evaluation, advanced interaction research;

  • Initiated and Completed a technical report for in-vehicle gesture interaction design
  • Designed a scientific experiment plan to assess the usability and feasibility of features for a complex in-vehicle system.

Research assistant of ergonomics lab at NCSU
8/2007-10/2011
Focus of interest: driving behavior modeling with knowledge of driver situation awareness; impact of visual and cognitive distraction in driving
Specialties: Experiment design & Statistical analyses

  • Familiar with parametric/non-parametric analysis, non-linear and multivariate analysis in research, and manage many other statistic skills
  • software: R, SAS, JMP

User-centered design

  • Expert in cognitive walk-through, hierarchical task analysis, heuristic evaluations, conceptual prototyping.
  • Advanced human performance measurements
  • Experienced in using eye trackers and driving simulations.

 

 

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Company

DENSO International America, Inc.

http://www.globaldenso.com/en/
DENSO is a leading global supplier of advanced automotive technology, systems and components, heading toward an automotive society where cars put less drag on the environment and drivers have fewer worries about traffic accidents. Our products and systems are an important part of nearly every major vehicle make and model around the world. So, if you see it on the road, chances are there's a quality DENSO product under the hood, in the dash or elsewhere on the vehicle. Worldwide, we employ approximately 150,000 people at more than 200 subsidiaries and affiliates in 38 countries around the world. While we have a global network and capabilities, we use our regional expertise to focus on local needs and bring a competitive lineup of innovative technology that our customers have come to count on. Our employees work together seamlessly to develop products, as well as the materials and machines that make them – from inventing the QR Code to launching world-first in-vehicle solutions like wireless charging, V2X “talking car” technology and the diesel common rail system. Join us and be a part of developing our next world-first product!
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Co-hosted with
CAR.HMI USA 2025 is part of the Smart Mobility Hub Event Series. You can find more events here.
Date
December 07 – 09, 2025
Location
The Henry
Fairlane Plaza, 300 Town Center Drive
48126 Dearborn, Michigan
Phone
+1(518)3102904
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