Solution Study
Tuesday, December 09
09:45 AM - 10:10 AM
Live in Dearborn, Michigan
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When a bold leap to a new Software-Defined Vehicle (SDV)-centric platform is off the table, organizations must take an alternative, more incremental approach to evolving legacy systems, minimizing compromise while keeping the ultimate SDV vision in sight. This presentation explores practical strategies for transitioning existing platforms, with a focus on the most impactful elements to unlock SDV value within real-world constraints. We’ll discuss how to untether the underlying platform by softening the software stack, and leverage concepts like a semantically defined API to further extend platform scalability and maintainability. Through targeted investments and architectural foresight, this session will show how to modernize a legacy platform effectively, enabling innovation without a complete overhaul.
Key takeaways include:
Ryan Goff is a seasoned automotive technology leader with over 15 years of experience advancing embedded systems, connected services, and in-vehicle platforms. He has collaborated with 20+ global OEMs and 40+ Tier 1 and Tier 2 suppliers to deliver scalable solutions in Software-Defined Vehicle architecture, HMI, and app ecosystems. From launching iHeartRadio across 40+ automotive brands to shaping Ford’s app platform, Ryan combines deep technical expertise with strategic vision. He is passionate about transforming mobility through user-centric innovation that bridges engineering and business to redefine the connected vehicle experience.
