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CO-LOCATED EVENTS

Speaker

Ryan Goff

Automotive Technology Director, Elektrobit

Ryan Goff is a seasoned automotive technology leader with over 15 years of experience advancing embedded systems, connected services, and in-vehicle platforms. He has collaborated with 20+ global OEMs and 40+ Tier 1 and Tier 2 suppliers to deliver scalable solutions in Software-Defined Vehicle architecture, HMI, and app ecosystems. From launching iHeartRadio across 40+ automotive brands to shaping Ford’s app platform, Ryan combines deep technical expertise with strategic vision. He is passionate about transforming mobility through user-centric innovation that bridges engineering and business to redefine the connected vehicle experience.

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Session

Scaling Beyond SDV Level 5 - A Practical Transition Plan for OEMs

Solution Study

Tuesday, December 09

09:45 am - 10:10 am

Live in Dearborn, Michigan

Less Details

When a bold leap to a new Software-Defined Vehicle (SDV)-centric platform is off the table, organizations must take an alternative, more incremental approach to evolving legacy systems, minimizing compromise while keeping the ultimate SDV vision in sight. This presentation explores practical strategies for transitioning existing platforms, with a focus on the most impactful elements to unlock SDV value within real-world constraints. We’ll discuss how to untether the underlying platform by softening the software stack, and leverage concepts like a semantically defined API to further extend platform scalability and maintainability. Through targeted investments and architectural foresight, this session will show how to modernize a legacy platform effectively, enabling innovation without a complete overhaul.

Key takeaways include:

  • Learn how to effectively transition legacy platforms to meet SDV goals without breaking the bank.
  • Untether the platform by softening the software stack, utilize semantically defined APIs for scalability and maintainability.
  • Make targeted investments and use architectural foresight to modernize a legacy platform effectively, enabling innovation without a complete overhaul.
Presentation

Company

Elektrobit

http://www.elektrobit.com
Elektrobit is the trusted partner in the transition to the software-defined vehicle (SDV). With over 35 years of award-winning automotive software expertise, Elektrobit’s innovative portfolio and comprehensive SDV ecosystem empower OEMs, Tier 1s, along with ODMs and Big Tech to build future-ready solutions with speed and confidence. Its SDV building blocks include operating systems, middleware, embedded software, digital cockpit solutions, engineering services, and development workflows - driving faster innovation and seamless integration across the vehicle lifecycle. Elektrobit software powers over five billion devices in more than 630 million vehicles worldwide. It is a wholly owned, independently operated subsidiary of AUMOVIO.
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Co-hosted with
CAR.HMI USA 2025 is part of the Smart Mobility Hub Event Series. You can find more events here.
Date
December 08 – 09, 2025
Location
The Henry
Fairlane Plaza, 300 Town Center Drive
48126 Dearborn, Michigan
Phone
+1(518)3102904
eMail
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