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In today’s automotive landscape, understanding and anticipating the needs of end-users has never been more critical. My presentation will focus on the importance of customer obsession and the role of rigorous user studies in accurately defining what users truly want from their in-car infotainment systems. By placing the customer at the heart of design, OEMsRead more

This presentation explores how OEMs can harness voice and generative AI technology to deliver next-generation in-car experiences that meet evolving driver expectations. Through this session, you will discover: How voice and generative AI shape a seamless, intuitive in-car experience Strategies for OEMs to deliver innovative, future-forward interactions Demo SoundHound Chat AI Automotive in a LucidRead more

Modern vehicles are showrooms where emerging user interface technologies show up and digital convergence happens. These technical barriers weigh automotive designers down and make the design process slow down. In this talk, you will learn more about: How to simulate and validate in-vehicle experience design, which is integrated software and hardware The importance of theRead more

As a global automotive technology leader, FORVIA is transforming car UX and UI through value-driven, innovative cockpit software. By establishing a dedicated business unit, the company is developing hardware-agnostic solutions that balance the benefits of flexibility with the challenges of integration. FORVIA’s deep expertise and strategic acquisitions place it at the forefront of future automotiveRead more

Building a great user experience in an efficient, agile manner requires swift iteration on single-source-of-truth software that can easily be simulated by everyone involved. With the complex system architectures and processes needed for automotive-embedded systems, this is an elusive aspiration. This presentation explores how teams of any size can optimize their workflows to build appealingRead more

HMI has a long and varied history and has gone by many names and crossed many industries. However, through all this time and change, its purpose has remained focused… with a few deviations. This presentation will track HMI’s fascinating history, development, and progress, infusing memorable examples, and how to go forward in this ever-evolving automotive industry. YouRead more

This presentation will share the process and outcomes of a project that investigated four advanced touch technologies: Haptics, Force Touch, Driver vs Passenger Detection, and Proximity Sensing. The primary goal was to address user pain points through an intuitive interaction design paradigm, potentially supporting reductive design by utilizing these technologies. The study focused on generatingRead more

Yulin Wang addresses the technological advancements in DMS and OMS with a focus on the pivotal roles played by infrared cameras, time-of-flight (ToF) cameras, and radars. He explores the evolution of these technologies from their inception to their current state-of-the-art implementations, highlighting their advantages and drawbacks. By understanding the historical context and technological progress, attendeesRead more

Ensuring optimal driver situational awareness is crucial for enhancing safety and driving efficiency. August explores the advanced methodologies of in-cabin sensing systems designed to provide drivers with the right information at the right time, preventing information overload and decision paralysis. By integrating real-time data analysis and adaptive feedback mechanisms, these systems can dynamically adjust theRead more

“Mobile accessibility” refers to making digital applications easier to perceive, operable, and understandable to people with disabilities when they are using mobile devices, including vehicle IVI. This study investigates strategies for enhancing in-vehicle digital content and app accessibility. Recognizing the unique challenges posed by the driving context, the research explores methods to test interface design,Read more