Blog

Sookyung (Sookie) Cho is a manager of the UX studio at Hyundai America Technical Center (HATCI). She facilitates the UX research process with a balanced combination of creative storytelling and scientific methods to provide UX design insights and solutions. The Pop in Your Job: I’m interested in a dynamic context of driving and riding whereRead more

Terrence Wilson is currently the Director of Lighting and External Systems at Scout Motors Inc., based in Detroit. Previously, he was the Global Director of Innovation at Magna International for over six years, where he led teams in developing and launching cutting-edge automotive lighting technologies. With a solid foundation in engineering and over 16 yearsRead more

As a user experience professional for over 25 years, Chris loves learning what motivates users and customers so that he can be their advocate throughout the design process. He recently joined the Usability and Driver Workload Human Factors team at General Motors. During his five years with the company, he has also worked on UXRead more

Hala is a UX Researcher and Human-Centered Engineer at Nissan North America, currently pursuing her doctoral degree in Engineering with a focus on automotive systems and mobility at the University of Michigan. She blends expertise in psychology, social science, and design to create user-centered experiences that meet both physical and psychological needs in the automotiveRead more

Yovela is a dedicated HMI Engineer at Stellantis, where she has been contributing her expertise since August 2022. She is accountable for the feedback and intuitiveness of user interfaces within vehicle and infotainment systems, focusing on feedback, messaging, auditory signals, intuitiveness, functional grouping, and feature logic. Yovela ensures that system logic aligns with customer functionalRead more

As an engineering manager with over two decades of experience in both automotive and aerospace engineering, my journey has been shaped by a commitment to innovation. Throughout my career, I’ve specialized in developing software solutions for infotainment systems and autonomous car programs, collaborating with various OEMs. Beyond my leadership role, I find fulfillment as aRead more

Tony Kim founded ProtoPie and took responsibility for design. Have over 20 years of experience in interaction design and user experience design: I joined Google China in 2010 and then transferred to Google Korea in 2012. Before Google, I worked at NHN Korea and NHN China for 4 years and a half. Throughout his career,Read more

With over five years of experience in the automotive industry, Shradha is a Systems Engineer and UL Certified Functional Safety Engineer at Hyundai Mobis North America, specializing in in-cabin sensing, driver assistance systems, and vehicle safety. She holds a master’s degree in automotive engineering from the University of Michigan, Ann Arbor, and her past rolesRead more

Read more

Read more