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Gila Kamhi is Research Lab Group Manager, User Experience Technologies at General Motors. She is currently leading a team with multi-disciplinary in-depth expertise covering human-factors, cognitive psychology, big data analytics, artificial intelligence, linguistics, speech and acoustics technologies. The team charter is R&D of user experience technologies covering a wide range of automotive HMI including autonomousRead more

Jim Farell leads the groups responsible for all display, optics and mechanical engineering and user experience at Visteon worldwide. Jim’s more than three decades in the auto industry began as a General Motors co-op student and plant engineer at the former Willow Run Assembly Plant in southeastern Michigan. Over his 25 years at Ford andRead more

Since 2005, Joseph D. Miller has served as the chairman of the United States Technical Advisory Group to ISO TC22/SG3/WG16, which is developing ISO 26262: Road Vehicles — Functional Safety. He is the Chief Engineer of Systems Safety at TRW Automotive responsible for the systems safety process. Prior to this, he has managed systems engineering,Read more

Tim Yerdon is responsible for developing and implementing Visteon’s global brand strategy and its marketing strategy for new and existing products. His role includes driving upstream commercial engagement through various customer experiences – all aimed at helping Visteon deliver an unmatched vehicle cockpit electronics user experience. He also leads communications with key Visteon stakeholders includingRead more

Manager – Instrumentation, aimler Trucks North America, 2016–Today Sr. Design Engineer, Daimler Trucks North America, 2012–Sep. 2016 George Fox University, Mechanical Engineering, 2003 – 2007  Read more

Russell Branaghan is Associate Professor of Human Systems Engineering at Arizona State University, Visiting Professor of Human Factors Engineering at Northwestern University, and Visiting Scientist at Mayo Clinic. At ASU, Russ directs the User Experience Lab (X Lab), where he works with students to study ways to improve the interaction of people with complex products,Read more

John Suh focuses on making strategic investments and business partnerships in the U.S. for the Hyundai Motor Company. Prior to joining Hyundai, John worked at General Motors, Xerox PARC (Palo Alto Research Center) and several Silicon Valley startups, where he has had roles in corporate investing, product management and R&D. John has a BS degreeRead more

As Senior Analyst for the In-Vehicle UX service, Derek Viita provides consumer-focused insights on every detail of car-related experiences.  Areas of expertise include mobile and integrated HMI, autonomous vehicles, driver distraction, and voice-controlled systems. Derek has 10 years of experience advising companies and government agencies in the automotive and wireless spaces.  He has scoped andRead more

Francesco Biondi is Assistant Professor at the University of Windsor – Faculty of Human Kinetics. His research focuses on the assessment of the demand and usability of automotive infotainment and advanced assistance systems. Francesco holds a Master in Cognitive Science and a Ph.D. in Human Factors. He worked at Jaguar Land Rover as a HumanRead more

Dr. Carl D. Marci is Chief Neuroscientist of Nielsen Consumer Neuroscience.  He is also on faculty at Harvard Medical School and is the former Director of Social Neuroscience at the Massachusetts General Hospital and past Visiting Lecturer at the Massachusetts Institute of Technology Program in Media Arts & Sciences.  Dr. Marci received his M.A. inRead more