Blog

As vehicles approach Level 5 autonomy, where no driver intervention is required under any conditions, there arises a unique challenge in maintaining passenger engagement and situational awareness. Current vehicle designs, with conventional displays and controls, are not optimized for this new era of autonomous driving. By incorporating an interactive HUD windshield paired with haptic feedbackRead more

Transitioning between AD and manual control remains a critical challenge whenever new technologies are introduced in AVs. Audrey Nielot explores the strategies and technologies designed to effectively inform drivers when to take over control from an AV. Focusing on ADAS and their role in facilitating a smooth communication pathway between the AV and the driver,Read more

Augmented Reality has emerged as the next exciting frontier for automotive HMIs, thanks to its ability to seamlessly enhance trust, safety, and comfort throughout the driving experience. Yet, turning this vision into reality poses challenges for the automotive industry. In this presentation, we will walk you through several innovative use cases for automotive AR, discussRead more

The innovative use of biophysiological metrics is revolutionizing the objective assessment of in-cabin comfort features in modern vehicles. Traditional methods of evaluating comfort often rely on subjective feedback, which can be inconsistent and biased. By leveraging advanced biophysiological measurements such as heart rate variability, skin conductance, and eye tracking, This presentation will demonstrate how toRead more

As automakers seize control of their futures by bringing software development in-house, design and development teams are now closer than ever. This proximity presents an incredible opportunity to innovate at speed. However, many teams still face challenges in bridging the communication gap, which can slow progress and create tension. This talk addresses these challenges throughRead more

After the afternoon break and five interactive discussion rounds the moderators will give a short summory of each world café in front of the audience to showcase all key take aways. All results, pictures and key takeaways of the World Cafes will be photographed after the event and made available to our event app “hubs101.”Read more

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After another insightful & productive day full of presentations & discussions from the industry, our Conference Chair concludes the event with a short summary of the most important insights from the sessions.Read more

After an insightful & productive day full of presentations & discussions from the industry, our Conference Chair concludes the first event day with a short summary of the most important insights from the sessions.Read more