Blog

Find out who has registered for the conference and why. As an introduction to the conference, we offer you the opportunity to learn about the other conference attendees. Have your business cards ready.Read more

Find out what highlights you can expect during the day, listen to the welcome speech of our conference chair, learn how you can optimally use the features of our hybrid event environment, and let’s start Day 1 of our Tech.AD USA!Read more

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After an insightful & productive day full of presentations & discussions from the industry, our conference chair concludes the first event day with a short summary of the most important insights from the sessions.Read more

After another insightful & productive day full of presentations & discussions from the industry, our conference chair concludes the event with a short summary of the most important insights from the sessions.Read more

Presenting the results of our World Cafés: The moderators summarize the key takeaways of their World Café Round Tables on the main stage and share the main findings with all attendees.Read more

Presented by we.CONECT, the Tech.AD USA Award exclusively honors extraordinary projects in the automotive industry and celebrates exceptional solutions & innovations. Our expert jury will review the applications and choose the best projects. Read more

This presentation explores how OEMs can harness voice and generative AI technology to deliver next-generation in-car experiences that meet evolving driver expectations. Through this session, you will discover: How voice and generative AI shape a seamless, intuitive in-car experience Strategies for OEMs to deliver innovative, future-forward interactions Demo SoundHound Chat AI Automotive in a LucidRead more

HMI has a long and varied history and has gone by many names and crossed many industries. However, through all this time and change, its purpose has remained focused… with a few deviations. This presentation will track HMI’s fascinating history, development, and progress, infusing memorable examples, and how to go forward in this ever-evolving automotive industry. YouRead more

When thinking about safety and comfort in vehicles, what role does lighting have? This presentation will explore how intuitive lighting in car HMI significantly enhances both comfort and safety for drivers and passengers. We will see how this technology integrates ambient, functional, dynamic, and feedback lighting systems that respond to various driving conditions and userRead more