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Building a great user experience in an efficient, agile manner requires swift iteration on single-source-of-truth software that can easily be simulated by everyone involved. With the complex system architectures and processes needed for automotive-embedded systems, this is an elusive aspiration. This presentation explores how teams of any size can optimize their workflows to build appealingRead more

As vehicles approach Level 5 autonomy, where no driver intervention is required under any conditions, there arises a unique challenge in maintaining passenger engagement and situational awareness. Current vehicle designs, with conventional displays and controls, are not optimized for this new era of autonomous driving. By incorporating an interactive HUD windshield paired with haptic feedbackRead more

As vehicles evolve into sophisticated mobile environments, the human-centered design of in-cabin experiences is becoming crucial to ensuring safety, comfort, and engagement. This session explores the integration of ergonomics, psychology, and user experience design in the development of advanced in-cabin technologies, focusing on vehicle interfaces and AI interactions. In this session, you will learn: TheRead more

After the afternoon break and five interactive discussion rounds the moderators will give a short summory of each world café in front of the audience to showcase all key take aways. All results, pictures and key takeaways of the World Cafes will be photographed after the event and made available to our event app “hubs101.”Read more

This presentation explores the profound impact of voice integration on the automotive landscape. Voice-controlled features, from entertainment to navigation, are enhancing driver convenience and safety. With the rise of AD, hands-free operation through voice commands ensures a seamless user experience, reducing driver distraction. Furthermore, in EVs, voice technologies offer intuitive control over vehicle functions, optimizingRead more

The future of connected services in the automotive industry is on the brink of a transformative era, characterized by dynamic and innovative solutions. This evolution is primarily steered by advancements in automation, connectivity, and sustainability. This session will cover some of the key trends and best user-focused technologies shaping the future of in-car payment services.Read more

As vehicle sensing, computational, and assistance systems advance, supporting driver attention in real-time across a range of operating contexts is crucial. Traditional distraction mitigation approaches and design guidelines have not evolved with vehicle technology and the growing research on driver attention management. The AHEAD consortium, an academic-industry partnership led by MIT, is pioneering the developmentRead more

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After another insightful & productive day full of presentations & discussions from the industry, our Conference Chair concludes the event with a short summary of the most important insights from the sessions.Read more

As automakers seize control of their futures by bringing software development in-house, design and development teams are now closer than ever. This proximity presents an incredible opportunity to innovate at speed. However, many teams still face challenges in bridging the communication gap, which can slow progress and create tension. This talk addresses these challenges throughRead more