Blog

HMI has a long and varied history and has gone by many names and crossed many industries. However, through all this time and change, its purpose has remained focused… with a few deviations. This presentation will track HMI’s fascinating history, development, and progress, infusing memorable examples, and how to go forward in this ever-evolving automotive industry. YouRead more

This presentation explores the human factors and design philosophy behind the development of Lucid Gravity, Lucid Motors’ next-generation SUV. Focusing on user-centered design, spatial intelligence, and intuitive interfaces, the session reveals how the team crafted a premium, immersive experience tailored to real-world driving needs. Attendees will gain insight into how ergonomics, interaction design, and brandRead more

As automakers seize control of their futures by bringing software development in-house, design and development teams are now closer than ever. This proximity presents an incredible opportunity to innovate at speed. However, many teams still face challenges in bridging the communication gap, which can slow progress and create tension. This talk addresses these challenges throughRead more

Find out what highlights you can expect during the day, listen to t he welcome speech of our conference chair, learn how you can optimally use the features of our hybrid event environment, and let’s start Day 1!Read more

The innovative use of biophysiological metrics is revolutionizing the objective assessment of in-cabin comfort features in modern vehicles. Traditional methods of evaluating comfort often rely on subjective feedback, which can be inconsistent and biased. By leveraging advanced biophysiological measurements such as heart rate variability, skin conductance, and eye tracking, This presentation will demonstrate how toRead more

In today’s automotive landscape, understanding and anticipating the needs of end-users has never been more critical. My presentation will focus on the importance of customer obsession and the role of rigorous user studies in accurately defining what users truly want from their in-car infotainment systems. By placing the customer at the heart of design, OEMsRead more

This session explores how image recognition is transforming Human-Machine Interfaces (HMI) beyond traditional boundaries. We’ll delve into innovative applications of technologies not originally designed for Automotive R&D. Attendees will gain insights into cross-domain innovation and practical integration strategies. The audience will hear about: Cross-Domain Technology Innovation: Discover how cross-domain technologies can be implemented to solveRead more

Augmented Reality has emerged as the next exciting frontier for automotive HMIs, thanks to its ability to seamlessly enhance trust, safety, and comfort throughout the driving experience. Yet, turning this vision into reality poses challenges for the automotive industry. In this presentation, we will walk you through several innovative use cases for automotive AR, discussRead more

New technologies such as touchscreens have enhanced the user experience in cars, but these experiences suffer in relation to mechanical switches when it comes to providing the tactile feedback that drivers need to be able to operate these controls without taking their eyes off the road. Haptics (the science of touch) has evolved beyond simple “vibration” effectsRead more

As the role of the truck cabin evolves from a purely functional driver’s environment to a connected, digital workspace and living space, rethinking infotainment and navigation systems has become essential. This session explores how modern software architectures can enable modular, scalable platforms that integrate infotainment, navigation, telematics, and driver assistance into a seamless user experience.Read more